Love’s
UX & Product Design Internship
the brief
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role
UX Design
Product Design
timeline
May 2022 - Aug 2022
tools
Figma
Sketch
Zeplin
team
Goran Licanin (UX Design)
Jay Price (UI Design)
Dylan Conklin (UX / Product Lead)
+many stakeholders
the context
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
establishing core issues
To kick off the project, I identified several core UX issues & key questions that guided my search for design solutions:
1
Lack of Sorting Clarity
Players struggled to understand the sorting method and how these boosts were being ordered.
evaluating solutions
After immersing myself in the design team to fully understand the studio's workflow and game context, I began creating low-fidelity wireframes to present potential solutions to my team and stakeholders. While not all of the solutions were immediately applicable to the feature's needs, the process helped me better grasp the UX challenges at hand and refine my approach!
Player Progression
Emphasizes clear progression for the player to strive towards, but players have trouble recognizing key differences & understanding h
prototyping designs
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2
Unclear Progress Tracking
Players found it difficult to track which boosts they had unlocked and which ones they should progress towards unlocking.
3
Boosts Appear Too Similar
Although each boost is unique, their similar appearance made it challenging to recognize key differences.
2
4
Information Overload
The sheer volume of information on such a small screen was overwhelming, making it hard to focus on what’s a priority.
1
Sorting by Main Categories
Clearly organizes boosts into three primary categories, improving progression visibility. However, it does not effectively communicate that each boost is unique.
3
Boosts as Unique Items
Boosts are sorted and arranged as unique singular items. However, there is an overload of repeated information, cluttering the interface.